Nutrition - Obesity Essay Example for Free

Nutrition Obesity Essay According to Lin, Guthrie and Frazao, childrens calorie consumptions from fast food and soft drinks increased dramatically. Weight is always a problem in our society. Now a day, we are forgetting about healthy food just to save our time and money. We have adopted fast food to reach a level of obesity. Fast foods have a biggest contribution on obesity because of easy access on food restaurant; contain less amount of nutrition, and food advertisements.. Now it seems like fast foods fat and sugar are the main problem but if we don’t take an immediate action, towards the situation, it might be a genetic problem. A fast growth of fast food restaurants are the main cause of people becoming obese. They are also being victim of diseases such as diabetes, cholesterol, heart attack, etc. People prefer taste food but don’t pay attention to the price as the result comes with huge amount of fat and sugar resulting diseases like high blood pressure, diabetes, etc. Abundance amounts of fast food restaurants are promoting peoples interests eating outside home rather than home. Today more than a third of Americans are considered as obese. Type 2 diabetes is a common sickness carried out by these fatty peoples. â€Å"Receptivity to Television Fast-Food Restaurant Marketing and Obesity among U. S. Youth† (McClure 568). We might be able to reduce or balance the amount of obesity using insulin. Fast food restaurants distribute lots of cookies and toy candies to children. Which may be a major contribution on childhood obesity? Epidemically, fast food is a major contributor to the obesity. It is also reducing their home activity such as cooking at home kitchens. Some of these food restaurants are illustrated as McDonald, Jack in the Box, KFC, Pizza Hut, etc. Price and quality always need to balance. Proper exercise is necessary to maintain our body fat and to stay healthy. According to ADA (American Diabetes Association), refined carbohydrates raise blood sugar levels too high these can spikes you’re Fast Food Bad Health Side Effects† blood sugar, damage your heart and might makes you gloomy. Even we pay full amount of money hamburger, Neupaney 2 in these restaurants, only contain 20% of meat; rest is just flour. We see some issue everyday about a milk containing fat on it at fast food restaurants. Fast food is increasing the number of kids with food allergies and asthma. Places like hospitals where they were supposed to cure disease are serving fast food in their cafeteria and adding the rate of being ill. Food with less nutrition fulfill theirs hunger faster and is increasing their eating tendency. 1,000 are the average amounts of calorie that fast food meal contains As you use it for long time, fast food can negatively affect you physically and emotionally. Because of efficient service, peoples are eating food with low crab. Grab and go are the main reason of us eating food with nutrition less foods. Schools have made significantly greater progress on sugar-sweetened beverages, comparing to lower- sugar beverages by replacing juice with sodas. â€Å"Solid Fat and Added Sugar Intake Among U. S. Children: The Role of Stores, Schools, and Fast Food† (Poti 559). According to the survey King a habit of eating Examples is burger, chicken tenders, pizza, and hot dog, etc. â€Å"Buy one chicken bacon burger, French fries, and coke; and get another chicken free; and even with a zero figure girl eating that burger. This are the kind of advertisements which encourage people buy their product. Children are easily attracted by the way advertisements are presented on television and these Ads are playing vital role in child obesity. Fast food restaurants are one of the most trending businesses in social media. Even celebrities are being a part to trend its business. For instance, Michelle Obama is promoting fast food for children. Social networking is taking negative impact in our society. Repeating food advertisements they see on those media might empty their parent’s pockets upon their influential requests. According to Nielsen Media Research Korea, in year 2004-2010, people with low income saw more fast food advertisements than those with higher income. â€Å"How Television Fast Food Marketing Aimed At Children Compares With Adult Advertisements† (Bernhardt 6). Deals and discounts are robbing people in a middle of a sunny day. Lavish fast food packaging, burger-adorned egg advertisements, pizza box branding are some evidence of this television world. It will amaze you by just looking how much money you could save by making a habit of eating outside home. In another prospective lots of people are holding job through these fast food restaurants. Food takes huge amount of our annual budget. You can eat for a week at fast food restaurant for the money which you use in a day at home. Peoples around the world are ordering food online now a day instead of cooking at home. Immigrants and refugees are addicted to these Neupaney 3 items because it’s easy to afford and can be found everywhere. Even in hospitals cafeteria fast foods are the means patients save their money. Mostly, high school students and college students are paying their tuition fee through their job at these places. Annually, 30 million unemployed peoples are earning their lives through these restaurants. Deals and discounts are also a great way to save money through these restaurants. According to my personal research, on my community, vast majority of people said, â€Å"I would rather eat outside home because I get various healthy food options in fast food restaurants for cheap price. Beings having weight loss problems are also balancing their diet supplements through this fast food. People’s weight status depends upon different components and ingredients used by restaurants. â€Å"Elsevier† Almost 20% of these Americans have succeeded in increasing weight in this past decade. We have to be careful and have to take action towards these fast food companies. We have to demand nutritional information on their food boxes, warning from government and funds program towards fast food addiction. . It’s ok for them to eat such foods once or twice per week. But if it exceed its amount, people will get obese. Even the apple and orange pie provided by McDonald and Burger Kings are unhealthful as eating cheese burger. Children affected by fast food are undocumented and are not filed. Parents need to be cautious with those problems. We owe them and have to motivate our community it pressurize them to bring healthier foods option for the same low prize they charge us for fatty foods. In different way, we could all be a victim of fast food. In future, we might grow a disease like stroke, high-blood pressure etc. In different ways, we could all be a victim of fast food. In future, we might grow a disease like stroke, high-blood pressure etc. to prevent this we have to stand up for what’s right. To prevent this we have to stand up for whats right. It’s time for us to take action and make impact in our own lives. Works Cited Bernhardt, Amy M. , et al. Bernhardt, Amy M. , et al. How Television Fast Food Marketing Aimed At Children Compares With Adult Advertisements. Plos ONE 8. 8 (2013): 1-6. Academic Search Premier. Web. 26 Apr. 2014. Elsevier Health Sciences. Eating Out Can Have Both Positive And Negative Impact On Obesity. ScienceDaily. ScienceDaily, 24 Apr. 2014. Fast Food, Cause Effect Essay by Elianapa. N. p. , n. d. Web. 22 Apr. 2014. Neupaney 4 Mathe, Kimberly, and Sheila Scott-Halsell. The Effects Of Perceived External Prestige On Positive Psychological States In Quick Service Restaurants. Journal Of Human Resources In Hospitality Tourism 11. 4 (2012): 354-372. Academic Search Premier. Web. 25 Apr. 2014. Morgan, Craig. â€Å"Unhealthful Fast Food Wont be an Option for My Kids. Arizona Republic. Web. 24 Apr.2014 Fast Food TIME News, Pictures, Quotes, Archive. TIME. com. N. p. , n. d. Web. 26 Apr. 2014. McClure, Auden C. , et al. Receptivity To Television Fast-Food Restaurant Marketing And Obesity Among U. S. Youth. American Journal Of Preventive Medicine 45. 5 (2013): 560-568. Academic Search Premier. Web. 27 Apr. 2014. Poti, Jennifer M. , Meghan M. Slining, and Barry M. Popkin. Solid Fat And Added Sugar Intake Among U. S. Children: The Role Of Stores, Schools, And Fast Food, 1994–2010. American Journal Of Preventive Medicine 45. 5 (2013): 551-559. Academic Search Premier. Web. 28 Apr. 2014. V.

jOHN :: essays research papers

Love is the greatest gift we can ever hope to give or receive. Love is the one thing that can overcome so many of the difficult times that we are faced with in life. Love is so powerful - it can turn frowns into smiles. It can help mend the most broken heart. It can even turn all of the ugliness in the world into the most beautiful portrait we could ever have the pleasure to behold. Such a monumental task - of course... it could be. But only if we try to do it alone. Instead, if each of us, in our own small way contributed just a little - together, the task can become the reality we're reaching for. As potent as what love can be, it can only work it's magic if we choose to allow it to. For that to come to pass we must let go of the other emotions that can get in love's way. How is that - you may wonder? Consider the thought that... Anger - It's normal, but holding on to it indefinitely isn't really necessary. Let it go... Forgiveness is so much better for the soul than holding on to a grudge. Not only will the person you're angry at be happier but so will you. Harshness - Harsh words take just as much effort and energy as kind ones do. Why not consider your choice of words before you speak them and choose gentler ones to get your point across. Impatience - Aren't we all guilty of this at one time or another? Keep reminding yourself of the old saying - "Patience is a virtue" - who wouldn't want to be a little more virtuous? (Webster describes "virtuous" as being of moral quality or excellence) Envy - We all know the saying here - "The grass is not always greener on the other side". Take that to heart and concentrate on "fertilizing" and "watering" your own to get it just as "green" as your neighbors' "lawn". You may wind up being the one envied instead. Mistakes - We all make them! So when someone else does, forgive them as you hope others would do for you. Allow them to be "only human" and consider the fact that they didn't mean any harm by it. Did you, when you made one? Revenge - Someone always gets hurt by this one - and not always the one you expect to.

IBA Final Paper Group

In this simulation, we were tasked with successfully launch info Alleles in new markets over the next 7-10 years, effectively expanding the Alistair Brand into Latin America. Alistair Brands is doing well in its traditional markets of Western Europe, North America, and Australia, but the markets IR those countries are mature with lots of competition. Latin America is a region that provides great potential and a variety of trade enhancement actions have been struck in recent years. NONFAT for example, reduced the trade barriers between the United States, Mexico, and Canada.This allows for establishing production in Mexico to take advantage of low labor costs and seamless access to the U. S. And Canadian markets. The MERCURY agreement also provides similar ease of access among the South American countries of Argentina, Brazil, Paraguay, and Uruguay. These factors combined make Latin America a ripe market for Alistair Brands to enter. Initially, we entered the Mexican market and created five SKU that covered all four benefits to test the market for each type of benefit, as well as wanting to implement SKU that none of our competition was using, such as economy gel.Our primary target markets were families with kids focused on economy, and younger focused on whitening. No one had tapped into the kid's market, SC we created a SKU to fill that demand, which also created a niche in the mark hat We dominated. Our primary channels Were the traditional and hyper- market, with a small section focused in web. The traditional channel had the largest number of outlets; thus, we allocated 25 sales people to that channel and it generated 12. 1 % of our sales.Hypermarket had only one competitor and had the most growth potential, while the web had no real competition. We positioned ourselves in regards to pricing towards the lower spectrum with a 5% allowance. We set our MSP at double our production cost, still maintaining an economy price by being priced lower than our competito rs. Striving to get our name out there in the initial period, we also spent SSL 50 million in promotion and $76 million in advertising and our ad campaigns focused on highlighting two of our SKU (younger/white and families/ economy).Over the course of the simulation we entered three more Latin American countries (Brazil, Argentina, and Chile), built a plant in Brazil, left the traditional channel and entered the wholesale channel, changed SKU and pricing, discontinued and created new ads in all countries, tried to make our products standard in each country, exited a country that was not performing ell, and added new products to our existing product lines. After implementing and tweaking our marketing plan each year in the simulation, we ended the simulation with a BEE of 76. We saw a 6. % growth in unit sale 18. 3% growth in manufacturer sales, 29. 7% growth in gross margin, and 60. 3% growth in net contribution. We finished in fifth place with a cumulative net contribution of $400. 6 million. In the following few pages, we will demonstrate what our marketing plan was and how we implemented it in each year Of the simulation from beginning to end to effectively demonstrate owe our decision criteria led us to the position that we ended in. Situation Analysis Throughout the study, the opportunities and threats varied among the 1 0 decision making periods.However, threats were mostly, actively controlled by a third party stimulator, while the opportunities describe our reaction to openings in the market for potential revenue. For example, a population product benefit without a SKIS to squelch the market need provided a clear opportunity for a new SKU with an updated promotional budget and campaign. The opportunities listed below detail the groups research for opportunities as well as the active response. After a forced entry in the Mexico market, one of the first opportunities was the cheap tariff and shipping costs from the US to Mexico. With a 0. % tariff, as a percent of CIFS and a shipping cost of approximately two cents per unit, entry into the market provided a strong base to grow our brand. There were also free trade agreements between the US and Mexico, making distribution, cost effective and permittivity seamless. With Brazil economic boom, it was impossible to ignore the specific opportunities in this market. With a surge in population, there began to arise product benefits that were not being met by competing products. Therefore, Alleles responded by implementing a SKIS that filled the family/healthy/ economy and size gap, as well as the kids market.With space in the hypermarket and web. The Alleles group capitalized on these channels and spiked the promotional budget to raise product awareness and our resulting As the success in Brazil continued, Alleles constructed a second plant in period 3 that would offset the high shipping costs to the later entered, Argentinean an Chilean, markets, combined with a free trade agreement. Furt her, entry into the Brazilian, Argentinean and Chilean market was titivated by low transportation costs and tariffs. However shipping costs, from the home plant, did not prove a lucrative. With an opportunities analysis, a weakness analysis must follow.Because Alleles was on a first mover into the South American toothpaste market, the company missed out on many of the advantages awarded to competitors, such as the ability to set standards concerning product expectation, the bill ¶y' to educate the public about the product, and capitalize on unused distributors and suppliers. However, these weaknesses also provided an opportunity for Alleles to responds in self-benefiting methods. First, being a late entering competitor to an already established market, much of the risk was alleviated associated with introducing existing markets to new products.There was also less of a need for an educational promotional budget. Alleles was allowed to piggyback off of the market penetration of earl y entry competitors. Another additive that come with entering a market post-establishment, is the ability to put pressure on existing products, forcing them to make adjustments to account increased market competitor. Some of the changes included, price reductions, increasing sales force and raising advertising expense, all efforts to attempt to solidify their, now threatened, position in the market.The Alleles response to increased opportunity was to lesson dependence on a single market by entering others. Finally, market threats perpetually interrupted the opportunity response progression for Alleles. For example, after entry into Chile, the brand began to notice a reoccurring cost that could not justify the company's market activity. Therefore, it became necessary to pull out of Chile in period 8. Also, the highly competitive arena in Brazil and Argentina provided the need to constantly adjust product SKILL, racing, production, promotion and advertising to account for competitor s uccess.The largest threat in the South American toothpaste market proved to reside in Venezuelan and Argentinean markets. Venezuela entered a recession walkway through the simulation, which prevented entrance from Alleles, and Argentina began to experience the impending effects of a recession, however, we had already invested too many resources to pull out of the country, so we had to adjust our skews to account for the change in shopping habits. Market Entry International market entry decisions are complicated. Most companies must rye to balance the benefits of increased control and the costs of resource commitment and risk [Country Manager].Factors such as international experience, firm size, market knowledge, and economic attractiveness must all be taken into account. Therefore, market entry is critical to Allele's success. Alleles is interested in entering Latin America. Due to its large population and a variety of trade enhancement actions (NONFAT, MERCURY) that have been estab lished in recent years Latin America has great potential. Before choosing which country to enter we wanted to perform a competitive analysis and selected macro-level indicators, such as economic development, to examine.We then weighed their importance. We also examined product markets, such as market size and the number of competitors. These can be seen in the country attractiveness analysis sheet in the appendix Of this report. After weighing all of our information, Alleles decided to enter Mexico market first. Alleles chose to enter Mexico through exporting the product from our home plant. Five Kiss were chosen to test the market for each type of benefit. We also wanted to implement SKU that no other competitor was using. Finally, we chose three distribution channels.In this first market, and I being essentially a test market, Alleles was somewhat successful in establishing our name in the market. After being in Mexico for a year, we decided to use the ‘X†tearful marke ting effect† to enter Brazil. Alleles chose Brazil because of its similarities to Mexico. Using a slight product adaptation, four SKU and three distribution channels were chosen for Allele's entry into Brazil. Continuing with the â€Å"waterfall marketing effect† and utilizing straight extension, we next entered Argentina. At this time we had been establishedMexico for a few years and in Brazil for one. With moderate success in previous markets, Alleles entered Argentina with the same SKU and distribution channels utilized in Brazil. We also weighed the cost and benefit of continuing to export from the home plant against the risk of building a plant locally to our markets. Indicators weighed in favor of building locally. Therefore, Alleles began building a plant in Brazil. In the fourth year of marketing in Latin America we decided not to enter a new market. We wanted to focus our time and attention on Mexico, Brazil AR Argentina, as well as the new plant.The plant also began to distribute to the Brazil and Argentina markets which lowered costs and increased profit. Year five did see a new endeavor for Alleles. We chose to enter the Chilean market further increasing our regional diversification.. The SKU and distribution channels were again a straight extension of the product. As we did in year four, years six and seven were spent focusing on our established markets. Alleles also took this time to increase capacity in our plant to accommodate the market need. Due to several issues, especially our sustained losses, Alleles exited Chill?s market.We had been in the country for three years and we continued to set in the red. Furthermore, after examining the competition, we knew it would take us years to compete as market leader and the markets in Brazil and Mexico had much greater potential. Exiting Chile was the last â€Å"market entry/exit† decision that Alleles made. We spent the new couple of years focusing on the markets that we had entere d and that were doing well. Overall, by utilizing the â€Å"waterfall† approach and using the money made in one market to help fund efforts in new markets, Alleles was successful with our market entries. Manufacturing location and sourcingThere were many factors to consider when our company was assessing the attractiveness of building a plant in another country. Political stability, shipping expenses, market economy, natural hazards and transportation were just a few indicators that needed to be examined. Understanding these influences enabled our company to make the right decision. Brazil is one of South America's most stable and prosperous nations. It's economy outweighs that of all other South American countries and Brazil is expanding its presence in world markets. Shipping costs from Brazil to it's neighboring countries is quite cheap.According to Country Manager, hipping from Brazil to Mexico is the highest at . 040. Therefore, We would continue to ship to Mexico from o ur home Plant and use the Brazilian Plant to ship to Argentina (. 020) and Chile (. 020). A local plant, which Brazil would be for all but Mexico, results in fixed costs from depreciation and the per unit (variable) cost of production. Country Manager cost analysis has Brazil at the head of the pack in terms of fixed cost (1 5% cost reduction). Furthermore, building in Brazil would result in a 0% tariff in regards to Argentina and Chile. Both of these indicators pointed favorably to building in Brazil.Natural hazards are present in every country, however, it is an indicator that must be taken into account. Brazil is home to droughts in the northeast and frost in the south. These particular natural hazards aren't very severe in terms of affecting shipping further making Brazil our top choice in Plant location. Transportation was an important factor we took into account when deciding where to build Allele's plant. Having the means to transport/ship the product to market is essential. Brazil is home to 4,000 airports, 28,857 km of railways and 1 , 751 ,868 km of roadways and this doesn't take into account its shipping ports.Because there are so many options for transporting goods, the cost of goods sold can be kept reasonable. Utilizing all of these indicators, it was clear that Alleles should build in Brazil. The plant's capacity was set to the projected unit sales in Brazil for the following period because we did not want to have a large excess which would lead to avoidable loss. However, we increased our plant production capacity by 50 million units (100 million units total) after one year. This was done to meet the demand of our past sales and accommodate for our forecasted sales.We also began distributing to Argentina from our Brazil plant in effort f decreasing shipping and tariff expenses. As each period progressed we assessed the plant's capacity and adjusted accordingly, for example, we increased our plant production capacity again by 40 million units (1 40 million units total) in order to accommodate our entry into Chile. Once this capacity increase was accomplished there were no changes made to the production capacity for one year because our capacity perfectly lined up with the amount of units sold in Chile, Argentina, and Brazil.However, the following year we increased production capacity by 15 million units to accommodate projected unit sales and a further 55 million units, eased on our need forecast for the next period, the year after that. With Alleles exiting Chile in year eight, we did not increase our plant capacity again. Building our plant in Brazil proved to be a success. Alleles was able to put pressure on all other competitors, especially other domestic companies. This helped drive share of mind and sales leadership in Brazil – enabling us to more effectively compete with the local and regional competitors which were two of the market leaders.Target Marketing Strategy Target marketing strategy was an important part to make Alleles achieve success when we enter and explore a new country. In target marketing strategy, we have to determine our main potential customers, try to attract attention from them, raise our target customers' interests, convince our customers' desires and lead our customers purchasing. Therefore, we had used MIMIC and AID (Attention, Interest, Desire, Action) model to help Alleles make a right target marketing strategy for each country that we entered. Mexico Alleles chose enter Mexico market first.Based on data provided from cross- section decision analysis in Mexico, price was customer most care about with 50. % weight and product effect was second with 27. 6%. For demographic, the families was most demographics population which was 55. 9% Of customers with 62. 2% of demand. The younger was second largest demographic population (27%) with 23. 7% of demand. See demographics with benefits, families/economy are largest market with 34. 6%pop and 36. 7% demand; younger/wh ite are second with 6. 9% pop and 10. 2% demand. By benefits view, the economy and white are majority benefits that Mexican customers would like to buy.

Density Demonstration How To Make a Rainbow in a Glass

You dont have to use lots of different chemicals to make a colorful density column. This project uses colored sugar solutions made at different concentrations. The solutions will form layers, from least dense, on top, to most dense (concentrated) at the bottom of the glass. Difficulty: Easy Time Required: minutes What You Need SugarWaterFood coloringTablespoon5 glasses or clear plastic cups The Process Line up five glasses. Add 1 tablespoon (15 g) of sugar to the first glass, 2 tablespoons (30 g) of sugar to the second glass, 3 tablespoons of sugar (45 g) to the third glass, and 4 tablespoons of sugar (60 g) to the fourth glass. The fifth glass remains empty.Add 3 tablespoons (45 ml) of water to each of the first 4 glasses. Stir each solution. If the sugar does not dissolve in any of the four glasses, then add one more tablespoon (15 ml) of water to each of the four glasses.Add 2-3 drops of red food coloring to the first glass, yellow food coloring to the second glass, green food coloring to the third glass, and blue food coloring to the fourth glass. Stir each solution.Now lets make a rainbow using the different density solutions. Fill the last glass about one-fourth full of the blue sugar solution.Carefully layer some green sugar solution above the blue liquid. Do this by putting a spoon in the glass, just above the blue layer, and pouring the green solution slowly over the back of the spoon. If you do this right, you wont disturb the blue solution much at all. Add green solution until the glass is about half full.Now layer the yellow solution above the green liquid, using the back of the spoon. Fill the glass to three-quarters full.Finally, layer the red solution above the yellow liquid. Fill the glass the rest of the way. Safety and Tips The sugar solutions are miscible, or mixable, so the colors will bleed into each other and eventually mix.If you stir the rainbow, what will happen? Because this density column is made with different concentrations of the same chemical (sugar or sucrose), stirring would mix the solution. It would not un-mix  like you would see with oil and water.Try to avoid using gel food coloring. It is difficult to mix the gels  into the solution.If your sugar wont dissolve, an alternative to adding more water is to microwave  the solutions for about 30 seconds at a time until the sugar dissolves. If you heat the water, use care to avoid burns.If you want to make layers you can drink, try substituting unsweetened soft drink mix for the food coloring, or four flavors of a sweetened mix for the sugar plus coloring.Let heated  solutions cool before pouring them. Youll avoid burns, plus the liquid will thicken as it cools so the layers wont mix as easily.Use a narrow container rather than a wi de one to see the colors the best,